(1) What is your essential question, and what are your answers? What is your best answer and why?
- My EQ is: What is Essential for becoming a Successful Retail Franchise Owner? My three answers are: (1) Every retail business person should know their ideal customer's wants and needs, (2) All retail business people should know who their biggest competitor is, and (3) In order to keep the success in a retail store a business person must always have sales and promotions within their store.
- My best answer would have to be my first answer, because I feel like this is the most important part in any business. Whether it be retail or not you have to know who your target audience is and what you can do to please them.
(2) What process did you take to arrive at this answer?
- The process I took to arrive at that answer was me thinking about opening my own retail store. I thought about what I would sell, but most importantly who would I sell to. I started thinking about who was I going to sell to and how could I make them happen. And then as if nothing that's how I arrived at my answer to know the ideal customer's wants and needs.
(3) What problems did you face? How did you resolve them?
- Some problems that I faced with my senior project was that I had issues getting my mentor as well as finding specific research. I overcame that by doing mentorship at the place that I work with the actual store manager and as far as research I started digging deeper and started reading books and viewing lectures that further expanded my knowledge.
(4) What are the two most significant sources you used to answer your essential question and why?
- The two most specific source that I had for my project was my mentor Amy Mariani and the book "Good to Great" by Jim Collins. My mentor helped me a lot with my project because she really gave me a first look into the retail world and how it all works. As far as the book, it showed me how to turn a business that is already doing well to do even greater.